The World Cleanup Day is what the name says, a day when the whole world comes together to clean the world from trash. It is a great day for everyone to make the world a better place and all it takes, is just a bit cleaning your surroundings from trash.
So simple yet so worldchanging!
This worldwide event is supported by many World Cleanup Day 2018 partners. One of them is Zavod BBDO, who came out with worldsaving gloves that carry a meaningful message.
Besides that the agency has supported the action through branding and marketing activities. Zavod BBDO also organizes an official World Cleanup Day final event in Hawai.